Why is social media an important part of inbound marketing?

Why is social media an important part of inbound marketing?

Inbound marketing is one of the many sales techniques that can be used in a company, but these are especially related to social media. Don’t know how? Read on and we will tell you why inbound marketing is an important part of social media.

What is inbound marketing?

Inbound marketing is a marketing technique created with the aim of improving company growth while creating a relationship between consumers. This relationship is created by providing a lasting and quality communication and involving customers in the company’s philosophy and way of communicating.

This methodology uses 3 phases that are applied to achieve company growth:

  • First phase (attracting customers): this phase allows to capture the attention of potential customers by targeting valuable content. This allows to strengthen the position of the brand and position it as a reference for these people who already have some interest in similar content.
  • Second phase (interaction with customers): the second phase allows you to create a communication between the company and the customers to know their objectives and needs. a good communication increases the chances that potential customers become future customers.
  • Third phase (offering a product or service): once the customers’ needs are known, it is time to offer a product or service that meets them. Inbound marketing is responsible for accompanying the customer throughout the buying process and provides the necessary tools to make it simple.

Inbound marketing ends up being a wheel that does not stop generating benefits. Attracting customers generates some interaction between them and the brand, the company knows their needs and can offer a personalized product or service, and a good service make that customers recommend it to others.

Social Media and Inbound Marketing

Relationship of inbound marketing with social networks

Why is social media an important part of inbound marketing? The answer is simple, social media has a lot to do with the way a brand communicates and presents itself to potential customers.

A good communication strategy has to be aimed at attracting new customers. An example can be the creation of ads for social networks such as Instagram or Youtube, the design of banners for websites or the creation of sweepstakes from time to time. All these practices will attract the attention of people who may have similar tastes to what the brand offers, so they will start to get to know it.

Once the brand is known as or already has certain customers, it is time to elaborate quality content for social networks. this phase is very important because it will improve communication between customers and the company.

The development of regular and quality content provides an image of professionalism and seriousness of the brand, in other words, generates a feeling of trust so that customers speak well of this brand to others or return to consume the product or service offered.
Inbound marketing applied to social networks has a lot to do with the satisfactory shopping experience of customers.

Did you know what inbound marketing was? If you were unaware of the existence of this marketing methodology, it is time to apply it in your company or business to improve sales.

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